Many of you may know the Eminem song “Lose Yourself”, although sadly enough, many of you probably do not know it as well as I do. LOL Anyway, the song starts out with the line: “Look if you had one shot, or one opportunity to seize everything you ever wanted, one moment, would you capture it, or just let it slip?” I am trying so hard not to break into rap right now! LOL Whether you are an Eminem fan or not, that is one line that you should always live your life by. Many times in business and in sales, we do only have one shot, so what are we doing with that one shot? Are we taking it seriously, and are we putting our all into each opportunity?
It always amazes me when I see lackluster presentations put together, and when I see half-hearted attempts being made. The quality of work that I see put into many of our “one shots” that we have is often times disheartening. We only have one opportunity to make a first impression, and many times we have only one opportunity at making a sale. So, why do we not put everything we have into each and every selling situation? It is usually out of pure laziness. Think for a minute about how different your world would be if you treated each sales call as if it were the only shot you were going to get. How much work and how much effort would you put into each sales call? What would be the end result of that work and those efforts?
It is human nature, that when we have only one shot at something, we actually take that opportunity much more seriously. It is very much like the saying “Live like you are dying”. If we know we are dying, we live life differently because we know that we do not have many more opportunities, so we want to make the most out of the ones we have. We need to treat each day and each selling opportunity as if it is the only one we have, because for each specific opportunity, it probably is our only shot, and we need to treat it as such.
-The Sales Leader